Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Following are major trends that matters in future:
- Video Content Will Dominate Social Feeds
Video content is already dominating social media. A survey reports that 85% of businesses now use video as a marketing tool and by 2022, as much as 82% of all Internet traffic will be video content. It’s abundantly clear that video content is the future. Brands that continue to sit on the sidelines are making a huge mistake, and they will find it difficult to catch up with their competitors if they don’t adapt sooner rather than later.
With video content attracting consumers’ attention a lot better than a simple image post, it’s no longer a matter of if brands use it in their Facebook or Instagram strategy, but a matter of how well they will use it to engage with their audience and make them spend more time on their profiles instead of their competitors.
Video content is about to be the next big social media marketing trend to dominate the social media landscape and help you power up your customer retention efforts by showing your loyal followers exclusive content that will inspire them.
2. Rise of Augmented Reality (AR)
Augmented reality remarkably shouts that ‘Future is here’. After the very first event hosted in Steve Jobs Theater, announced iPhone 8 and X. It says that both the devices have integrated with the new chip. It will allow the phones to provide users with remarkable augmented reality experience.
And it is no new that Snapchat. It has already started supporting filters that allow users to take a selfie with their Bitmoji character via augmented reality. Soon a user will be able to take a selfie with their desired celebrity. This clearly defines that brands could soon be able to project their products into the timeline of social media users.
3. Mobile Responsive Websites Are a Must
Without a mobile responsive site, you are not only losing out significantly in the organic search rankings, but Google has made it very clear that it will penalize sites that are not mobile responsive.
Google says 61 percent of users are unlikely to return to a mobile site they had trouble accessing with 40 percent visiting a competitor’s site instead.
If you haven’t implemented a mobile-first strategy yet, make it an urgent priority in the coming year.
4. Messenger Apps Will Continue To Evolve
Did you know that more users use social messaging than actually the social media itself? There are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn).
Facebook Messenger alone is on the phones of over 1.2 billion people, with Facebook saying that there are now more than 2 billion messages sent between businesses and people on Messenger each month.
As the use of social media messaging platforms grows, the potential for improving customer experience will also expand exponentially. The combination of messaging platforms with chat bots powered by artificial intelligence (AI) will make it possible for companies to engage in more relevant, personalized and helpful customer conversations at scale.
5. More Companies Will Use Influencer Marketing
Influencer marketing is another well-established tactic that is not going anywhere in the foreseeable future. Indeed, 63% of marketers plan to increase their existing budget for influencer marketing in 2020 because the ROI is that good – $5.20 for every $1 spent.
The reason that influencers work so well is that consumers are wary of ads and untrusting of faceless corporate brands. As such, they place more trust in someone they know – even if the relationship is entirely online. Social proof comes in many forms, whether it’s friends and family, acquaintances or the customer reviews section on an e-commerce store. In any case, consumers give more weight to these reviews than they do to a brand.
Social media is the influencer’s realm, and the beauty of it is that you don’t have to be a massive corporation with deep pockets to avail of its benefits. Small and medium businesses with a limited budget can tap into the power of influencer marketing by partnering with micro-influencers (those with between 1,000 and 1,000,000 followers).
Instagram may be hiding likes, but that shouldn’t harm the platform too much. Statista projects another big year of growth for influencers on it:
6. TikTok Continues Its Meteoric Rise
With more than 800 million monthly active users and a median age of 16–24, TikTok continues its incredible rise.
To quote Hootsuite’s social trends report for 2020: “Whether or not it lasts, TikTok’s popularity brings valuable insight into the future of social culture, content, and collaboration. Social marketers should keep an eye on TikTok while using these insights to adapt their strategies on established networks for the next generation on social.”
7. Stories Will Continue to Grow In Popularity
Nowhere is the concept of stories more evident than on Instagram where over 400 million people use Stories daily. Introduced as a sort of successor to Snapchat’s “self-destruct” style of content, stories are no longer seen as a novelty. At this point, they’re a staple of Instagram itself.
Similar to Instagram Stories, Facebook Stories — user-generated slideshows and video collections — are short (around 20-seconds) pieces of content created on your Smartphone and available for up to 24 hours.
8. Expansion of Live Streaming
The thing that was once a just a lie or a gimmick has now become a mainstream of Social media. The live stream is rising the engagement and quality of a brand. Some of the brands that are medium-sized have even encountered a million impressions by live streaming effective content on Facebook.
Live and unfiltered videos are changing the game of social media entirely.
The fastest growing social media sites Facebook, Twitter and Instagram have already launched their own live video streaming platforms. And, as they are getting an amazing response they all are already up to give many new things to it. Facebook Live is becoming so popular that many new media company is using Facebook live for creating stories.
9. Personalization Will be the Norm
Personalization or personalized customer experience can build and retain a relationship with customers. Personalized marketing, you can enhance the convenience of your customers. Customers can opt for purchasing a suggested product if they are happy with the personalized notification from their favorite shop.
The personalized content can also provide useful and relevant information to the customers. Now, it is easy for entrepreneurs to gather valuable data related to the customer’s behavior. Thanks to emerging technologies like AI and ML.
On the basis of such data, companies can send more personalized and engaging content to the customers. Even social media posts and messages can be used to address the customers in a personalized way.
In the coming time, we will see the prevalence of personalization. How can we forget to mention Google and Facebook? They are master of providing customized content after knowing all our likes and dislikes.
Social media is continually evolving. Every year, everything from algorithm updates to emerging trends shapes and informs the myriad ways we interact online.
As you plan your social media marketing for the coming year, consider how you can implement some or all of these trends in your online strategy. But remember — it doesn’t make sense to jump on the latest marketing trend without first having a strategy in place!