As such, brands enjoy leveraging influencers – particularly those with large followings – to reach out to the mass audience. In fact, results from a survey conducted in 2019 revealed that 80% of marketers find influencer marketing effective and close to two-thirds intend to increase their expenditure.

Increase brand awareness
They are essentially the bridge between companies and potential leads. Influencers have a loyal pool of followers on hand, ever-ready to take in any information which comes their way. With the help of social media, engaging with their followers and sharing content has become much easier. Naturally, influencer marketing seems like the way to go. Be it one influencer with a higher follower count or a crowd of influencers with lower follower count, they each have their own way of connecting with their followers.
Personalized content
An influencer’s advertisements are generally more appealing than that of brands simply because he/she delivers personalized content in a style unique to them. This could be their way of introducing a product, or a creative video edit which increases their likeability and generates interest. With personalized content, influencers are able to produce posts that are relevant to what their followers like and therefore, are able to help drive interests for products/services – the second stage of the AIDA model, Interest.
Trustworthy
With the increase in celebrity endorsements comes the question of whether they truly use that product. After all, celebrities receive large amounts of money in exchange for putting their name behind a product/service. A good example would be Khloe Kardashian’s endorsement for Sugar Bear Hair vitamins – is her hair on fleek because of the vitamins or her ever-ready team of hair stylists? We’ll never know.

Our strong passion for innovation and creativity makes us a brilliant digital marketing and influencer marketing partner. We constantly strive to find new ways to enhance the revenue levels of our clients.